A local brand from Cebu, 'Penn's Gourmet,' approached me to redesign the branding and packaging for their artisanal 'Bulad.' The primary goal was to elevate the product's perception from a simple homemade item to a premium, gourmet delicacy that could stand out on deli shelves. We developed a sophisticated new identity using a clean, minimalist label, a modern fish illustration, and a refined navy blue and cream color palette. The new system, which includes a vertical tamper-proof seal, successfully repositions the product as a high-quality, trustworthy, and authentic gourmet offering.